Brand Name: Expressions by UV

Varsha Savla is a fashion designer by qualification and an entrepreneur by choice. She initially started a design studio named UV Creations which focused on personal designing and styling. Seeing the amount of wastage involved in the process, she directed her business towards sustainability and got selected for the IIM Women Entrepreneurship Programme. Her brand, now called Expressions by UV, has a wide range of products varying from clothing and accessories to home linen which are all inspired and created by Indian handloom and craft techniques. The brand has a twin objective of changing sustainability from an obligation to a way of living and promoting the traditional Indian handlooms with a contemporary touch.