Anaaroh literally translates into a bud of a pomegranate tree. A name common to women I the hinterlands of UP and Bihar this name resonated with the brand Idea, which was to work with indigenous handmade and hand crafted materials.

Anaaroh stems from my love and passion for sarees. I wasted to create something which not only looked beautiful, but also justified the cost with quality. We are working with various weavers who create these pieces exclusively for us.

We go through a whole process from selecting the material to, setting the designs and colours to bring out the exclusive beautiful sarees from Anaaroh.